Primelocation becomes hot property for hot properties.
By Rachel Lane
Primelocation ( http://www.primelocation.com ), a leadingonline estate agent based in London have taken on a televisionadvertising campaign, which kicks off this month.
The campaign, which features a voice over from Terence Stamp,will run for a month on certain regional networks for ITV,Channel Four and Five, targeting the consumer market segments A,B and C1 # (7.5 million people) through short clips at peakevening times.
The campaign will endorse the diversity of the propertylistings, showing the scale and breadth of the property market,UK and abroad. The selection of properties advertised by theproperty website includes town houses, country houses, flats,new homes and overseas estates. The Primelocation strapline“Primelocation.com – don’t move home without it”, is reinforcedthroughout the clips.
The autumn campaign aims to increase brand awareness and extendvisitor traffic to the Primelocation website. If the campaign isa success it is likely that Primelocation will roll out theadvertisements on a national basis.
Over the last two years, Primelocation has increased itsexposure into mainstream markets, reflected in the growth ofestate agents and properties signed up to the website. Lastmonth, the website had attracted 1,434 estate firms comprising2,810 offices and over 165,000 properties in total. Over thelast three months, the online property expert has witnessed a25% growth in its membership, with the signing of new agentskeen to reap the benefits of the autumn campaign.
For further information:
http://www.primelocation.com
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Notes for editors:
# Consumer market segmentation on social class and income:
- A Higher managerial, administrative or professional - BIntermediate managerial, administrative and professional - C1Supervisory, clerical, junior administrative or professional
About Primelocation:
Primelocation.com is the UK's leading property website forquality estate agents and property. The website was launched in2001 by a consortium of over 200 leading independent estateagents across the UK who wanted to be in the vanguard of onlineproperty marketing. Primelocation.com features a diverseportfolio of properties from town-houses, flats and penthouseapartments to country cottages and villas abroad.
Contact details:
Name: Joanne Wintour
E-mail: Joanne.wintour@bigmouthmedia.com
Web: http://www.primelocation.co
Article Source: www.ArticlesBase.com
